INFLUENCE

Hopeful

People need hope. Smiles for Jake is built on the promise that everyone should have hope—we believe those words, and we plan to spread the hope we feel.

Positive

Smiles for Jake exists to prevent suicide by being positive. Our movement will share positive actions like smiles and high fives, while helping people understand they are seen and loved.

Passionate

Smiles for Jake is powered by people who are passionate about stomping out suicide, people who have been affected by loss and are tireless in their determination to address the problem of suicide head-on.

Honest

Suicide is a serious and difficult topic. We do not shy away from the hard conversations—we are honest about the challenges people face because we know that everyone needs to be able to talk about their problems, fear, and despair.

Kind

In all things, we show kindness because these are difficult matters and trying times. We know that suicide is an issue that requires tenderness and understanding.

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