Smile Express

Saturday, December 7th from 4:00-7:30pm
Northern Pacific Center, Brainerd
FREE to attend!

The Smile Express is coming to town! This Smiles for Jake event will be open to the public and free to attend. Attendees are encouraged to bring an unwrapped toy, kid’s coat, blankets, hats, or mittens. The items will be donated to Toys for Kids and then distributed by the Marine Corps League/Salvation Army to local families on December 19th.

Smiles are encouraged—all are welcome aboard!


  • Marketplace
  • Kids Crafts
  • Face Painting
  • Horse-Drawn Hayrides
  • Family Photos
  • Kids Hair Styling
  • Santa Claus!
  • Fire Dancers
  • S’mores & Hot Cocoa Stations
  • Tree Lighting & Fireworks
  • Sledding/Climbing Hill
  • Much, Much More!

Events will take place indoors and outdoors so please dress accordingly. All activities will be provided at no cost. Various food and retail vendors will have items available for purchase. Smile Express/Smiles for Jake merchandise will also be available for purchase at the event.

Mental health professionals from CRMC will be onsite. Please visit with them about any questions or concerns you have. This is a great opportunity to introduce your young ones to counselors and psychiatrists so they feel comfortable with these resources.

Area emergency services and law enforcement will be onsite as well!

Additional event details will be posted here and on the Smiles for Jake Facebook page.


Limited parking will be available at the Northern Pacific Center. A shuttle will be running from the Ascensus/Cub Foods parking lot in east Brainerd during the entire event. Look for the Smiles for Jake flag in the Ascensus/Cub Foods parking lot.



This event would not be possible without support from numerous volunteers, organizations, and businesses throughout the area. We appreciate your contributions of time, treasure, and talent! As of Dec. 5, Smile Express sponsors and partners include:

  • American Family Insurance / Shannon Finnegan
  • American Steel Supply
  • Belle Cheveux Salon and Spa
  • Brainerd Hydraulics
  • CTC
  • Cash Wise Liquor
  • Cub Foods
  • Cuyuna Regional Medical Center
  • Giovanni’s Pizza
  • GLS Promotions
  • Heartland Tree Sales
  • Lasered From The Heart
  • Northern Pacific Center
  • Pit Happens Catering
  • Popped Kettle Corn
  • Prairie Bay
  • Reichert Bus Service
  • Roundhouse Brewery
  • Storehouse 1531
  • Sweet Sinsations