As we recognize the 5th anniversary of Jake’s death, we’d like to spread a little hope and plenty of smiles.

While the pain and grief we experience ebbs and flows… we remain hopeful. There is so much to love about our community and the people around us. There is so much to remain hopeful for.

Please celebrate this kindness, hope, and optimism by “Painting the Town Blue” with us on or around Tuesday, February 21. The last four years there has been amazing community outpouring as the signature blue smile kept popping up on snowbanks all around town. We encourage you to do the same or come up with your own way to spread joy.

(BTW – please don’t permanently deface property… we like to use biodegradable spray chalk.)

Please share photos or videos of your smile on Tuesday, using the hashtags #WeAreAllJake or #PaintTheTownBlue!



Although our 2023 kits are “sold out”, please don’t let this stop you from spreading smiles, sharing acts of kindness, and painting the town blue in your own creative way on Tuesday, February 21.

If you ordered a kit, shirts, and/or yard signs they will be available for pick up from CTC (14385 Edgewood Drive, Baxter) or GLS (18106 Hwy 371, Brainerd) from 8am – 5pm on Friday, February 17 or 8am – 5pm on Monday, February 20. 

If you have any questions about the kits, contact Dawn at 218-824-1629 or



If you feel hopeless and don’t know where to turn or know of someone who is having a hard time, please reach out. Among others, Crisis Line and Bridges of Hope are two great local resources. The National Suicide Prevention Lifeline is always available 24/7 – 800-273-8255,