Smile Express

Our Smile Express event has been transformed into Snow Many Smiles, during the Cuyuna Christmas weekend of festivities. 

Check out the website for all the details!

December 2019 Event Info

Smile Express is a FREE holiday event that includes family photos, face painting, crafts, tree lighting, fireworks, family-friendly activities, and plenty of smiles. Attendees are encouraged to bring an unwrapped toy, kid’s coat, blankets, hats, or mittens to donate to Toys for Kids. Smile Express is an annual community event that is open to the public and serves to remind us all of the connections we rely on to thrive. Mental health information will be available at the event along with access to providers.

More details about the 2021 event coming soon! 

THANK YOU TO ALL OUR VENDORS, SPONSORS, AND ATTENDEES FOR MAKING THIS A FUN, SAFE, AND MEMORABLE EVENT! Follow Smiles for Jake on Facebook or check this website as we announce other upcoming events and a date for the 2020 Smile Express.

The Smile Express is coming to town! This Smiles for Jake event will be open to the public and free to attend. Attendees are encouraged to bring an unwrapped toy, kid’s coat, blankets, hats, or mittens. The items will be donated to Toys for Kids and then distributed by the Marine Corps League/Salvation Army to local families on December 19th.

Smiles are encouraged—all are welcome aboard!


Events will take place indoors and outdoors so please dress accordingly. All activities will be provided at no cost. Various food and retail vendors will have items available for purchase. Smile Express/Smiles for Jake merchandise will also be available for purchase at the event.

Mental health professionals from CRMC will be onsite. Please visit with them about any questions or concerns you have. This is a great opportunity to introduce your young ones to counselors and psychiatrists so they feel comfortable with these resources.

Area emergency services and law enforcement will be onsite as well!

Additional event details will be posted here and on the Smiles for Jake Facebook page.


Limited parking will be available at the Northern Pacific Center. A shuttle will be running from the Ascensus/Cub Foods parking lot in east Brainerd during the entire event. Look for the Smiles for Jake flag in the Ascensus/Cub Foods parking lot.



This event would not be possible without support from numerous volunteers, organizations, and businesses throughout the area. We appreciate your contributions of time, treasure, and talent! As of Dec. 5, Smile Express sponsors and partners include:

  • American Family Insurance / Shannon Finnegan
  • American Steel Supply
  • Belle Cheveux Salon and Spa
  • Brainerd Hydraulics
  • CTC
  • Cash Wise Liquor
  • Cub Foods
  • Cuyuna Regional Medical Center
  • Giovanni’s Pizza
  • GLS Promotions
  • Heartland Tree Sales
  • Lasered From The Heart
  • Northern Pacific Center
  • Pit Happens Catering
  • Popped Kettle Corn
  • Prairie Bay
  • Reichert Bus Service
  • Roundhouse Brewery
  • Storehouse 1531
  • Sweet Sinsations